Twelve-plus years into The Rich Eisen Show, the crew has come to a conclusion: they know what they're talking about. And now they have the receipt.
Rich explained the origin story with full ceremony. Over all those years, the show realized its expertise was worth something, so it formed RES Consulting, Rich Eisen Show Consulting. It even has a motto. "The best thing about us is it's about us."
The business model is simple. Fans call in, and sometimes the show guides them through a bad sports moment. And the show also gives "unsolicited advice to teams about what they should do to improve their lot."
Then Rich handed the spotlight to the man of the hour. "Christopher Brockman, you, sir, are the author of this great moment in the history of this program," Rich said. "Did you not say the Baltimore Ravens should go and acquire Jacoby Brissett?"
"I did," Chris said.
Rich laid out Chris' reasoning. The Ravens were in trouble at quarterback and needed somebody. And Brissett was sitting right there, demoted to third string behind Carson Beck, who was backing up "Gardner freaking Minshew in his bucket hat beating TJ's Cowboys."
Then came the breaking news graphic. "The Ravens did it," Rich announced. "They are going to acquire Jacoby Brissett."
The celebration was immediate, along with some discussion of who exactly deserved credit. One voice on set declared "we nailed it." Chris appreciated the royal we. "It's a team effort at RES Consulting," he said. That, the crew agreed, is exactly the point of the motto. By saying "we," you're "us." A collective unit.
Naturally, the next question was whether the Ravens watch the show. One theory on set involved Eric DeCosta. Did DeCosta really not put two and two together while watching the show and seeing "those bald guys," given that "he's a member of the Brotherhood, too"?
The crew acknowledged the one flaw in the plan. Brissett wouldn't arrive in time to play the next day, leaving Joe Fagnano with what might be a one-and-done situation. Week 10, then, is the debut to circle. "Hey, DVR it," came the advice. "Save it for the family."
With the firm's track record now established, Chris was urged to take another shot. "Seriously, throw a dart, man." Where should Aiyuk go?
The answer came quickly. "He should go to the Steelers."
"Done. It's happening," came the response.
RES Consulting is on the case. No retainer required, no invoice sent, and, as of this week, one successful recommendation on the books.
Watch the full interview on The Rich Eisen Show, streaming live on Disney+ weekdays Noon-3PM ET.
Adapted from the original segment on The Rich Eisen Show. How we cover the show.